Product Search |  $1000 Drawing  |  Promotion Connection  

Did you know June is cancer from the sun month? To support this cause, we're offering 10% extra goods on all sun protection product orders over $1000 until June 30th. We can help you create a sales promotion based on how you protect your clients or simply as an awareness campaign about the harmful effects of too much sun exposure.  For these promotions the obvious is imprinted bottles or tubes of sunblock, but you might also want to consider sunglasses, lip balm, hats, and umbrellas.  To talk with a promotions specialist about your next promotion, give us a call toll free at 888-317-7142. 

We hope you enjoy our latest newsletter.

Sincerely,

 


In This Issue

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New Promotional Products for 2005
Idea Store to Increase Your Business
Specials
Monthly $1,000 Contest Winner
New Contest For 2005 For Newsletter Subscribers Only - David Basile is the Lucky Winner!
Promotional Planning Calendar for May, June, & July 2005
FREE Exposure for Your Business

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NEW PROMOTIONAL PRODUCTS FOR 2005

Description:
Just when you thought a Swiss Army Knife couldn't be any more useful. Now it is equipped with a USB Memory chip! The SwissMemory with Tools provides the usual stainless steel knife, scissors and nail file with screwdriver, but features a pressurized ballpoint pen, red LED spotlite™, and a removable USB Flash Drive. Available in 128MB, 256MB and 512MB with high-speed USB 2.0 Controller.

  
Special Deal! Next-column price

For 1-Color/1-Location imprint, add $40.00 (v) set-up. For each additional imprint color/location: add $40.00(v) set-up and $.40 (v) each, running charge. For rush service, please inquire.
Imprint Area: 1-1/8” W x 1/2” H.

Optical Wireless Mouse (asi/90483 - Item OWM)

Description:
TIC Computer Inc. has redesigned the most used computer tool to offer the most innovative and unique computer mouse.  They did not invent the computer mouse, but raised the bar on how a mouse should function.  Give something that is different, it shows how much you care.

Click here for more high-tech promotional products

10' Tape Measure w/ Note Pad, Pen and Level Window (asi/43650 - Item 290)

Description:
Due to popular demand, the Cameo Line has extended the End Quantity Pricing (E.Q.P.) Special on this product!

Setup: New Orders $28, Repeats $18
E.Q.P.: 100/2500
Minimum Quantity 100
Imprint Area:  1 1/4" x 1 1/4"

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IDEA STORE TO INCREASE YOUR BUSINESS

Ever see a great idea and wish you'd thought of it? Now you can make it your own and benefit from its proven track record. Below are three examples of promotions that were a huge success.  Each of the successful promotions described below illustrate that promotional products have a powerful impact regardless of... the type of business you have, the size of your target audience or budget, the type of promotional product you need, from a small correspondence label to a top-level business gift, or the response you seek, from a specific purchase by a specific time to a more passive response such as goodwill.  For our newsletter subscribers, we have a database of Case Histories / Success Stories that can be searched by Business/Industry, Target Audience, Type of Promotion, Products, Theme, and Method/Delivery.  We would be happy to send case histories relevant to your business if you email us back with an idea of what we should search our database.  Also, published each day at our web site (http://BunnyGraphicsInc.com) are brand new innovative ideas / case histories for approximately 30 industries.  Stop back every day for a brand new idea.

Class: Goodwill Programs
Objective: To acknowledge sponsors for the Richard Petty Racing School, gain incremental upgrades to current sponsorship and sell new sponsor packages.

Strategy and Execution: Using a racing theme to attract new sponsorship, CompUSA invited upper-level management and executives from targeted corporations to an all-day event beginning at the Texas Motor Speedway.  At the track, potential sponsors enjoyed the exhilarating Richard Petty Driving Experience.  The invitation also included two nights at the nearby Doral Tesoro Resorts and an awards dinner after a day at the track.  The event was unforgettable, but the promotional campaign that made it a success was even better.  Invitations arrived in the form of a one-inch thick, hinged metal tin.  Inside the tin was a pair of racing gloves, miniature racing flag and plastic ticket holder on a lanyard.  All of the items were wrapped in black and white checkered tissue paper - a clever choice that further supported the theme.  The outside of the tin featured the CompUSA racing logo, and the entire piece was tied with a checkered ribbon sporting a personalized hangtag.  Start your engines for a successful campaign!

Results: After the well-received, successful promotion, CompUSA saw one company elevate its sponsorship package to $500,000.  Other new sponsorship packages worth an additional $1.5 million are currently being negotiated.

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Class: Business-To-Business Programs
Objective: To introduce the hotel's new services and refurbished facilities and attract decision makers to a "Grand Re-Opening" open house.

Strategy and Execution: During a recent renovation, this Courtyard by Marriott hotel launched a tasty campaign to offset the expected drop in business.  With exposed sheet rock, hanging plastic, construction crews and no restaurant, guest satisfaction was a struggle.  When it was time to reopen, the hotel was anxious to lure decision makers to the property to show off the new renovations.  The theme, "What's Cooking With Courtyard?" lasted 12 weeks and was supported by the delivery of several food-related gifts.  More than 200 decision makers received a series of items: spatula, pizza cutter, cake server, ice cream scoop, etc.  Each item introduced a new service or feature and was accompanied by a card and the message, "Here's what's cooking at Courtyard now."  Certain client offices even received food with the gift (pizza with the pizza cutter and ice cream with the scoop.)  Ten separate mailings kept clients on their toes wondering what would come next.  The campaign's success showed in the overwhelming attendance at the grand re-opening. 

Results: Hoping 150 clients would attend, the Courtyard by Marriott was thrilled to welcome nearly 250 decision makers to the event.  Accounts are up, business is solid and better than ever.

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Class: Trade Shows & Exhibitions
Objective: To increase pre-registration and overall attendance at the International Manufacturing Technology Show.

Strategy and Execution: Using polybags and a well-chosen promotional item, the Association for Manufacturing Technology put the word on the streets - to be more precise - the parking lot.  Targeting approximately 100,000 individuals, the association placed polybags containing car sunshades on the side view mirrors of every car in the parking lots of manufacturing facilities in the Chicago and Detroit areas.  This approach tapped a previously untouched segment of industry individuals since most publications and other print advertising is typically targeted at management.  The sunshade bore the International Manufacturing Technology Show 2004 logo and was accompanied by IMTS 2004 registration materials.  Consider the double promotional benefit: the sunshade, when in use, further advertised the show.  Registration in groups of four or more was encourage with the promise of a free IMTS 2004 cap, available on-site from the show store. 

Results: Pre-registration for the show was up 2.5 times the anticipated numbers.  Expecting only 3,000 free caps to be requested, the association had to order 5,000 more by the end of the pre-registration deadline.

(Case histories reprinted with permission from ASI)