In This Issue

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New Promotional Products 
Idea Store to Increase Your Business 
Specials 
Monthly $1,000 Contest Winner 
Promotional Planning Calendar for March, April, & May 2001 

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NEW PROMOTIONAL PRODUCTS

Description:
Pin Art, 3 1/2" X 5" Black Frame W/metal Pins That Form Impression Of Object Pushed Into Them, Pad Printed Or Laser Engraved.

Additional Information:

Prices Includes 1 Color 1 Position Imprint.  The normal production time is 14 days.

Description:
Office Set W/11 Oz. Mug, Soft Surface Coaster & Mouse Pad In Box W/clear Acetate Top, Four Color Sublimation. Bottom Stamping Avail.
 

Description:
Bookmark W/clip Style Pen Holder.

Color(s):Red, White, Medium Blue, Dark Blue, Yellow, Pink, Green, Orange, Turquoise, Burgundy, Black 

Normal Production Time: 7 day(s) 

Additional Information:

Die/set Up Chg.: $25. Per Color Or Imprint. Reorder Setup $15.. Second Color Or Side Imprint $.14. Standard Imprint Size: 1" X 4", This Can Be 4" On Stem Or 1" X 1" On Clip & 2 1/2" On Stem. Add $.05 For Longer Imprint; Clip Plus Up To 4" On Stem. Standard Imprint Metallic Gold & Silver. 
 

IDEA STORE TO INCREASE YOUR BUSINESS

Ever see a great idea and wish you'd thought of it? Now you can make it your own and benefit from its proven track record. Below are three recent examples of promotions that were a huge success. So you don't miss a single innovative idea, each month this newsletter will have new promotion ideas based on recent successes. Each of the successful promotions described below illustrate that promotional products have a powerful impact regardless of... the type of business you have, the size of your target audience or budget, the type of promotional product you need, from a small correspondence label to a top-level business gift, or the response you seek, from a specific purchase by a specific time to a more passive response such as goodwill. 

Class: Goodwill Programs
Objective: To demonstrate Kroger's presence in Atlanta and to promote the grand opening of its 100th store in the Atlanta area.

Strategy and Execution: To celebrate their newest Atlanta store, Kroger threw a large party for the shoppers in its community.  The multi-faceted campaign even influenced the design of employee uniforms.  The stylish, long-sleeve denim shirt was a big hit with employees and the shirt's custom logo became the logo for the entire campaign.  Smartly designed acrylic grocery bags were delivered to legislators in the state capitol to remind them of the store's grand opening event, and 10 sets of gold scissors mounted on a plaque were presented to dignitaries at the official ribbon cutting.  On opening day, store customers received a series of promotional products including key tags, lapel pins and commemorative cups; and customers purchasing wine received a special wine bottle opener.

Results: The grand opening was a tremendous success, prompting the store's advertising manager to note that this was the largest grand opening ever in Atlanta.

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Class: Business-To-Business Programs
Objective: To motivate commercial real estate brokers to regularly show the Palisades, a new Atlanta office building.

Strategy and Execution: During a six-and-a-half month campaign, the top 400 commercial real estate brokers in Atlanta were sent a series of items promoting the TrizecHahn Office Properties.  The mailers reminded brokers of TrizecHahn's newest property and highlighted an increased commission and gift certificate program.  With a theme of "Money to Burn," the brokers were offered monthly, lively suggestions for how they could spend the extra money they might earn from bringing new office tenants to the building.   A zippered coconut filled with chocolate gold coins arrived in the first month to suggest an island vacation.  Other incentives included a sports car sound tube filled with a key chain and other collateral.  A golf mug and putting cup suggested a fantasy tee time at Pebble Beach or St. Andrew's.  Other monthly reminders supported the theme and filled the targeted brokers' desk with a variety of entertaining promotional items.

Results: Within 8 1/2 months of the promotion's launch, leases were signed for 233,689 square feet--89% of the property--and a letter of intent was signed for an additional 18,300 square feet. 
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Class: Not-For-Profit Programs
Objective: To announce and commemorate the grand opening of a brand new, world-class Denver aquarium.

Strategy and Execution: One of Ocean Journey's goals with this campaign was to use a totally unique series of promotional products-items which had never been seen or used before.  Successfully meeting that goal, they presented porcelain and brass Limoges boxes, created in Limoges, France, to the aquariums' top donors.   Purchasers of Lifetime Memberships received, at a commemorative dinner, an Old World style, custom-made, leather passport holder containing their membership card.  The aquarium's Board of Directors received a custom-created miniature of the aquarium, sculpted in pewter, embedded in Lucite^TM, and mounted on wood to create a handsome and dignified appreciation of the directors' service to the aquarium.

Results: The grand opening ceremony welcomed 87,000 people and grossed more than $2,000,000 dollars, making it the largest fund-raising gala in Denver's history.

(Case histories reprinted with permission from PPA) 

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SPECIALS (Pricing Includes a Custom One Color Imprint)

BIC Pen Specials 
- Bic Pivo Gold Twist Action Pen,  Now $.71 (Was $1.00), 250 min., expires 3/31/01. 
- Bic Tri-Stic Ice, Now $.83 (Was $1.10), 300 min., expires 3/31/01. 
- WideBody Retractable Rubber Grip, Now $1.05 (Was $1.44), 300 min., expires 3/31/01. 
- NEW Bic Steel Colors, 5 Anodized colors, Contoured rubber grip, Now $7.61 (Was $10.15), 50 min., 
  expires 3/31/01. 
- Bic Clic Stic, Now $.49 (Was $.76), 300 min., expires 3/31/01. 

32 oz. Sports Bottles, $.89 each, 200 min. quantity. Price includes a 
1-color imprint on either a white or frosted sports bottle.

Round or Hex Pencils for $.14 each, 1000 min. quantity (Reg. $.18 each)

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MONTHLY $1,000 CONTEST WINNER 

Congratulations to Jack Phillips from Albemarle, North Carolina!  Jack is the winner of our monthly $1000 Drawing. He will receive imprinted products valued at $1000, plus supportive ideas and planning. To enter this months $1000 Drawing go to http://www.bunnygraphicsinc.com

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PROMOTIONAL PLANNING CALENDAR FOR MARCH, APRIL, & MAY 2001

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product. Each month you'll find a planning calendar here full of tie-in and theme opportunities you can use. 

March

March: National American Red Cross Month
March: National Colorectal Cancer Awareness Month
March: National Frozen Food Month
March: National Chronic Fatigue Syndrome Awareness Month
March: Mental Retardation Awareness Month
March: National Craft Month
March: National Kidney Month
March: National Professional Social Work Month
March: Poison Prevention Awareness Month
March: National Talk With Your Teen About Sex Month
March: National Umbrella Month
March: Women’s History Month
March 1st: 40th Anniversary of Peace Corps
March 2nd: National Salesperson’s Day
March 2nd: Read Across America Day
March 4th-10th: Save Your Vision Week
March 4th-10th: National Professional Pet Sitters Day
March 9th: Purim
March 11th: Johnny Appleseed Day
March 15th: Ides of March
March 17th: St. Patrick’s Day
March 20th: Spring Begins
March 21st: Single Parents Day
March 21st: UN International Day for the Elimination of Racial Discrimination
March 25th: Greece Independence Day
March 29th: National Mom and Pop Business Owner’s Day. 

April

April: National Child Abuse Prevention Month
April: Cancer Control Month
April: Alcohol Awareness Month
April: National Autism Awareness Month
April: Home Improvement Safety Month
April: National Poetry Month
April: Animal Cruelty Prevention Month
April: National Lawn and Garden Month
April 1st: Daylight Savings Time Begins (until October 28)
April Fool’s Day
April 2nd –8th: National Public Health Week
April 7th: Passover Begins
April 13th: National D.A.R.E. Day
April 13th: Thomas Jefferson’s Birthday
April 15th: Easter
April 16th: Income Tax Due
April 16th-22nd: Young People’s Poetry Week
April 16th-22nd: National Crime Victims’ Rights Week
April 22nd-28th: National Volunteer Week 

May

May: International Business Image Improvement Month
May: National Barbecue Month
May: Asian Pacific American Heritage Month
May: National Stroke Awareness Month
May: National Physical Fitness and Sports Month
May: National Bike Month
May: Melanoma/Skin Cancer Detection and Prevention Month
May: National Scholarship Month
May: National Allergy/Asthma Awareness Month
May: National Prom Graduation Safety Month
May: National Mental Health Month
May 1st: School Principals’ Day
May 8th: Harry S. Truman’s Birthday
May 9th: National Receptionists’ Day
May 13th: Mother’s Day
May 13th-19th: National Police Week
May 13th-19th: National Transportation Week
May 13th-19th: World Trade Week
May 15th: Peace Officer Memorial Day
May 16th: National Employee Health and Fitness Day
May 17th: New York Stock Exchange Anniversary (1792)
May 18th: International Museum Day
May 19th-25th: National Safe Boating Week
May 20th-26th National Emergency Medical Services Week
May 21st: American Red Cross Founding Day (1881)
May 21st: National Waitstaff Day
May 22nd: National Maritime Day
May 25th: National Tap Dance Day
May 25th: National Missing Children Day
May 28th: Memorial Day
May 28th: 40th Anniversary of Amnesty International
May 31st: World No Tobacco Day 

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We hope these articles assist you in increasing your business now and in the future. That wraps up another edition of the Bunny Graphics, Inc. News. We'll see you in a month. 

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