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Idea Store to Increase Your Business
Ever see a great idea and wish you'd
thought of it? Now you can make it your own and benefit from its proven
track record. Below are three examples of promotions that were a
huge success. Each
of the successful promotions described below illustrate that promotional
products have a powerful impact regardless of... the type of business you
have, the size of your target audience or budget, the type of promotional
product you need, from a small correspondence label to a top-level business
gift, or the response you seek, from a specific purchase by a specific
time to a more passive response such as goodwill. For our newsletter
subscribers, we have a database of
Case Histories / Success Stories that can be searched by Business/Industry, Target
Audience, Type of Promotion, Products, Theme, and Method/Delivery. We
would be happy to send case histories relevant to your business if you email
us back with an idea of what we should search our database. Also,
published each day at our web site (http://BunnyGraphicsInc.com)
are brand new innovative ideas / case histories for approximately 30
industries. Stop back every
day for a brand new idea.
 Class:
Goodwill Programs
Objective: To attract
local families to nursing home properties and increase public awareness
of the quality of care provided at the facilities.
Strategy and Execution: In 120
communities where Living Centers of America maintains long-term health
care facilities, families were invited to bring their children to the nursing
homes for a safe alternative to traditional Halloween Trick or Treating.
The program was called "TOTS...Trick or Treat Safely," and visiting children
were greeted at the front door of the facilities by residents and staff
dressed in Halloween attire. Each child received a button and a bag
and was escorted through the halls by a staff member where they visited
residents rooms, with doors fully decorated for Halloween. Children
also received Halloween-themed gifts such as activity books, pencils with
spooky eraser tops, pens, kazoos, pogs, paper eyeglasses and neon shoelaces.
The evening ended with a full-blown Halloween carnival in the dining room
complete with games, popcorn balls and cake walks. The entire affair
was a rousing success enjoyed by the visiting children and the residents
alike. The loving "grandparent" atmosphere was a welcome alternative
to typical Halloween night activities.
Results: An average of 113 children
and 87 adults visited each of the 120 facilities, exceeding the goal of
20 families per location. Also, 90 of the locations received free
local news coverage, radio PSAs or mentions in local newspapers.
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 Class:
Business-To-Business
Objective: To generate and
reinforce awareness of an underground piping system via a unique, high-impact
direct mail campaign.
Strategy and Execution: With
a series of three mailings, Total Containment, Inc. cleverly promoted Enviroflex,
its line of underground piping systems for petroleum fuel. The message
of the first mailer was "Easy to Install, Easy on Your Budget." It
included a pen bent into a dollar sign to reinforce the idea of the pipe's
flexibility and economy. A second mailer asked, "Why dig it up, when
you can pull it out?" A round tape measure extended and retracted
when the card was opened and closed. This cleverly supported the
message of the pipe's easy retraction and removal. Finally, a third
mailing arrived with the product boxed to include a folded mailer that
sprung out when the box was opened. The message, "Enviroflex means
your peace of mind," emphasized the piping material's strength, flexibility
and resistance to damage.
Results: Based on a post-mailing
survey, 77% of the recipients read one or more mailers, 54% read two or
more, 64% kept one or more of the mailers, and 20% of the recipients made
a purchase.
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 Class:
Business-To-Business
Objective: To announce a new
1-800 phone number, Web site, and e-mail address to top clients and to
generate $10,000 in new business from Web site contact.
Strategy and Execution: When
an account manager obtained a new phone number and Web presence, he wanted
to make sure his clients, especially the top 45, could easily find him.
Supporting the Internet/computer theme of the promotion, a gift set was
created and contained an imprinted mouse pad and computer mouse.
A mousetrap, attached to the "tail" of the mouse, added a playful aspect
to this fun and functional program. The phone number and web addresses
were kept handy for the recipients and reminded them that "Now It's Easier
To Catch Me." To initiate feedback, a response card and pen were
included and asked for suggestions on how the account manager could better
service his clients.
Results: Following the promotion,
96% of the recipients logged on to the Web site. Four new contacts
buyers were established based on recommendations from existing clients,
and more than 30 new orders were generated via Web research, resulting
in over $47,000 in new sales.
(Case histories reprinted with permission
from PPA)
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To help you save on your Holiday Promotions
and Thank You Gifts for clients/employees, Bunny Graphics is offering to our newsletter subscribers a special 10% OFF your next
order on each item ordered! This special offer ends January 31, 2009. Just mention this coupon with your next order.